Pearls and pitfalls of time series analysis using Google Analytics data


November 29, 2019


Google Analytics is a popular service that tracks and reports website traffic. Using R to query, clean and model Google Analytics data can add significant value, but also significant complexity. From API’s to BigQuery, in this talk I will provide on overview of Google’s unique approach to structuring web data, an overview of the R landscape and share some pearls and pitfalls of using Google Analytics data at scale for data analysis projects.